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 John Caldwell's Old Initiative Software Business Cards

T750 Business Design - Initiative 1 Card.jpg (17617 bytes) 1990 - 1992: The beginning in Drumchapel, Glasgow. John was a founding Director. Drumchapel Opportunities are equity investor in the start-up.

First product - Tracker - CRM for 3rd tier local area initiatives in the UK.
T750 Business Design - Initiative 2 Card.jpg (16034 bytes) 1992 - 1994: First move - Carlton Place in Glasgow City Centre.
Next product - LinkTrack® - CRM for Business Links & TECs
 

T750 Business Design - Initiative 3 Card.jpg (11997 bytes)

  

1994 - 2000: Expansion to The Pentagon Centre, Washington St., Glasgow.

Outgrown Carlton Place due to success of LinkTrack - the dominant Local Economic Development CRM in England and Wales.

Entry into Contact Centre Market with synTelate®, conceived & architected by John.

 
T750 Business Design - Initiative 4 Card.jpg (12016 bytes) 2000 - : Further expansion to Granite House in Stockwell St., Glasgow - Initiative/Inisoft's current home. 

Opening of US operation - Syntelate Corp. 
£2M of VC funding.
 
T750 Business Design - syntelate Card.jpg (13567 bytes) synTelate card for use in UK & USA. Syntelate Corp is the US subsidiary.
   
The synTelate® and LinkTrack® products were designed, and the synTelate® name devised, by John. 

synTelate® won four awards in the USA in 2000 and 2001:

  • Jun 2001 - Best of Show at CIS Conference & Expo 2001 in Atlanta, GA.
  • Dec 2000 - Product of the Year Award from from Customer Inter@ction Solutions magazine
  • Dec 2000 - Product of the Year Award from Computer Telephony magazine
  • Sep 2000 - Editor's choice, C@ll Center CRM Solutions magazine
Notes: John exited Initiative Software Limited (ISL) in 2001. ISL became a wholly owned subsidiary of Inisoft Limited, as a management buyout in February 2006. Although ISL remained as a legal entity, the entire business and assets of ISL were transferred to Inisoft Limited. Inisoft was bought by Response, part of Murray International Holdings Ltd,  in June 2008. 

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