Business Design

"Design may soon become the byword of leadership and management. Because of the growing recognition of its power to affect human behavior, increasing numbers of organization specialists think executives should adopt a design perspective. Management guru Tom Peters says it flatly, "Everything is design.""
Richard Farson - "Management By Design"

Business Design is the process of managing and changing business processes using project management principles of design  houses.

This includes top-down design, iterative process change and prototyping. In the human interface, whether the customer or internal staff, the client features highly - the principle being to catch issues early when they cost less to remedy.

Further information on Business Design at:

• Embedding Design into Business (PDF): Roger Martin
• Process Orientated Business Design: E. Uijttenbroek
• Better by Design: RSA Journal, August 2005
• Is Reality the Enemy of Innovation?: Business Week, December 2006